This affordable eye serum is flying off the shelves at Waitrose

Don’t you just love it when you can pick up a beauty bargain alongside your weekly shop?

From bargain dupes from Aldi to the Sainsbury’s Boutique make-up line loved by our beauty editor Edwina Ings-Chambers, supermarket steals are having a moment. And now, apparently, Waitrose is the place to head to if you’re after an eye serum that will really transform your skin.

Daytox Eye Wonder’s 14ml bottle may look small, but according to customers, it’s also mighty, making even the sleepiest of tired eyes look bright and energised with just a couple of drops.

Woman's eyes
Getty Images

In fact, the firming formula, which is infused with a high percentage of hyaluron to plump and lift the eye area, has proved so popular that it’s become one of the store’s top bestsellers, with sales increasing by an incredible 90 per cent in the last week alone. Not bad considering the line only launched in the UK last year!

All Daytox products are focused around the brand’s unique BioDtox blend, and while it might sound super sciencey on paper, it’s actually a simple but effective concoction of aloe vera, broccoli and citrus.

Daytox Eye Wonder Daytox Eye Wonder, £24, Waitrose & Partners

‘Daytox have found that when these three ingredients combine, they boost the body’s defences and stimulate the detoxification of the skin,’ a representative for the brand explains. ‘BioDtox inhibits the formation of free radicals and protects the skin against oxidative stress.’

The range is also vegan and cruelty-free, silicone-free and paraben-free to boot.

At just £24, Daytox’s Eye Wonder serum is a moderately-priced solution to a multitude of common complaints. To get the most out of yours, simply put 2-3 drops on to the fingertips and apply or pat on gently around the eyes after you cleanse – the longer you use it, the more you should see the results…