Getting your hands on a strong and nourishing shampoo and conditioner isn’t as easy as you may think. In fact, with so many different hair treatments on the market, it can be difficult to know what really is the best for your own locks.
However, as always, a great indicator for how effectively a product works is of course it’s popularity. So when we realized that British haircare brand, WNt London, has amassed as a waiting list of 5,000 for their new shampoo and conditioner, we were immediately intrigued.
WNt is the UK’s first-ever premium aftercare hair brand for those who have had intensive salon treatments. So whether you’ve had a strong keratin treatment or a perm, their £10.95 shampoo and conditioner promises to increase the effect of your treatment by an impressive 45 percent. And judging by the rave reviews the brand has received, it certainly delivers.
So what exactly are the products made with? Well, for starters both the shampoo and conditioner is rich in a number of oils including macadamia, argan and castor oil. This is great as it helps eliminate any frizz while also making sure your hair is soft and shiny. The products, both of which are sulphate-free, are also said to restore damaged hair – especially lacklustre ends.
The brand is so popular that even Kate Moss’s hairstylist, Joseph Criscuolo, swears by it. ‘In a trial, I performed Brazilian blow-dries on eight models, and proceeded to trial homecare products on the said models over a 5-month period. Half used competing sulfate-free brands, and the other half used WNt shampoo and conditioner,’ he said, according to GLAMOUR. ‘The effects of the Brazilian treatment for those using competing brands started to wear out after seven weeks. The test subjects using the WNt brand saw longer efficacy (straight frizz-free hair) for over 12 weeks.’