Hot on the heels of the ocean-inspired Coastal Grandma interior design trend comes another fishy fad for the home. Crustaceancore might not have the same cosy ring to it – nobody wants their home smelling fishy – but it’s a real thing and high street fashion chain Oliver Bonas has seen an average increase in searches for crustacean themed products of 1340% since March.
And while the lobster might be king of the crustaceans, this sea-sonal trend incorporates crabs and prawns too. We all know that the seaside is a powerful tonic, and now on-site searches for lobster themed products have increased by 713%, searches for prawn print products have increased by 3,050% since March and searches for crabs have also grown by 257%.
Kate Salmon, Head of Buying for Homeware at Oliver Bonas, told us: ‘We’ve long been a fan of a lobster prints, their bold colours are guaranteed to add a touch of playfulness to any space. This season, lobsters are joined by crabs and prawns adorning tableware, soft furnishings and home decor across the interiors world. Crustaceancore is a playful nod to coastal-inspired interiors that we are welcoming into our homes this summer.’
3 ways to incorporate the crustaceancore trend into the home
Shrimply the best tableware
Kate says: ‘This summer, we’ve fallen hook line and sinker for crustacean printed tableware. The trend is all about adding small accents and pops of whimsy. Whilst some touches like cushions and doormats printed with a lobster or prawn motif can work throughout the home, the kitchen and dining room is where this trend really comes into its own.’
‘If you’re looking for an excuse to throw a party at home, a dinner party or BBQ for friends and family is one way to make joyful memories this summer. Lay your table with hand-painted ceramics and serving platters just waiting to be filled with fresh summer salads. Lobster and prawn embroidered napkins with a scalloped edge add another pretty nod to the crustacean’s cousin, shells. Pair them with some novelty crab beaded napkin rings for a tablescape just waiting to wow some guests.’
Small scale soft furnishings
Crustacean prints can add a fun, modern pop to unexpected areas of the home. The vibrant, red and orange tones of crustaceans look fabulous paired with contrasting green, blue and even pink. Kate says: ‘Pink and red is a bold colour combination, however lobsters pair surprisingly well with candyfloss shades, a nod to pop art guaranteed to make you smile. A crustacean print cushion, tea towel or bath mat is a great way to incorporate the playful trend into your home in a way that is easily exchangeable from season to season.’
Trawl for trinkets
Crustaceans work well in design because of their unusual appearance and bright colours. Not only do they remind us of happy seaside holiday memories but their eccentric look adds sculptural interest to any home.
Kate says: ‘Crustaceans can look great in the bathroom too so try adding some decorative touches in the form of prints or even trinkets and ornaments. Metallic finishes add a touch of luxe to the playful trend.’
Interior designer Sam Grigg says post-pandemic holiday options have influenced homeware trends, and brought the classic British seaside back into fashion. She told YOU: ‘Brits have fallen back in love with seaside towns after not being able to go abroad for so long. And whilst more traditional coastal homes have long incorporated nautical themes in their decor, the renewed love affair with our coastal heritage has been updated and modernised by the new breed of younger illustrators who have moved to the sea in search of cheaper accommodation.
‘Their stylised designs are now not only attracting a much younger crowd but also reminding us of how precious the seas which surround our island are, and how important it is to sustain the sea creatures within them. Designs are being printed onto everything from trays to lampshades.