Brides aren’t wearing white wedding dresses anymore

The phrase ‘white wedding’ could soon become a thing of the past, as new research has revealed that modern brides are shying away from classic white dresses and branching out into a wider rainbow of gowns.

The study, carried out by Newbury Racecourse, showed that almost 40% of Brits agree that the bride wearing a white dress is the British wedding custom most under threat of disappearing.

Getty Images

Gemma Williams, Weddings Executive at Newbury Racecourse, commented: ‘The survey results show that modern British attitudes towards weddings are shifting to reflect society’s changing values around gender – brides have more freedom to express themselves and wear a colour that they feel truly comfortable in. They are no longer bound to one image of the perfect bride.’

‘We have seen a sharp increase in brides opting for more pastel pinks and blues and we expect this trend to continue in 2019, with even the more traditionally-minded brides selecting unconventional bridal gowns in colours more flattering than the classic white.’

Sarah Allard, editor of wedding planning website hitched.co.uk, agrees. ‘The A/W 18 catwalks were awash with alternative designs and pops of colour – from Valentino’s dusty pinks to Emilia Wickstead’s beautiful blushes – and avoiding white has been a popular choice for celebs and influencers too (who can forget Chiara Ferragni’s pale pink tulle Dior number?),’ she tells YOU.

‘These new hues are filtering down to the boutiques and the high street, giving women the option of embracing a bit of colour on their day. Not only do these subtle shades work with so many skin tones but you’re guaranteed to stand out from the crowd – and if you can’t stand out on your wedding day, then when can you?!’

Of course, the concept of coloured wedding dresses is nothing new – celebrities including Gwen Stefani, Jessica Biel and Kaley Cuoco all opted for pink on their respective big days, while Chrissy Teigen chose red for one of her three dresses when she married John Legend. Even Victoria Beckham changed into a purple wedding dress for her reception, and that was back in 1999.

Gwen Stefani wore a pink-dipped wedding dress when she tied the knot with Gavin Rossdale back in 2002. Image: Getty Images

However, it seems that brides these days are even more confident with their colour choices – although some tradition is still important when it comes to contemporary outfits. The groom not seeing the dress before the ceremony was cited as the most important detail of the day by 34% of respondents.