10 of these £4 concealers sell every 60 seconds

When it comes to beauty, we all love a bargain – especially when it’s a staple product like concealer that we use on a daily basis. And it seems we’re not alone, as there’s one tube that’s been selling at a staggering rate throughout this year, thanks to both its effective formula, and its incredible price tag of just £4.

woman applying concealer
Getty Images

Collection’s Lasting Perfection Concealer has been one of the brand’s most popular products for years, and it’s a reputation that seems to only be growing. In fact, Collection Cosmetics reports that this year, their affordable formula has been flying off the shelves at a rate of 10 every 60 seconds in the UK alone.

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As for why we’ve all been investing? The rich, creamy consistency of the concealer offers put of 16 hours worth of coverage for breakouts, under-eye circles and redness, and a little goes a long way, making it even cheaper per use. In fact, reviewers claim that the results it gives are just as good as some much more expensive formulas.

Collection Lasting Perfection Concealer
Boots

Collection Lasting Perfection Concealer, £4.19, Boots

‘Honestly the best I’ve ever used and the cheapest!’ exclaimed one proud owner of a tube. ‘I have oily skin and lots of freckles and this worked so well and covered every blemish. My go to!’

‘The price of this product is great, this beats some high end concealers as it is highly covering and works well to cover blemishes and redness,’ another happy customer agreed. ‘Couldn’t recommend this enough to anyone who is looking for a cheap concealer, however a high quality one.’

Want to see if the concealer lives up to the hype? It’s available in a range of eight shades for just £4.19 at your local Boots, or you can order it online. Blemishes and bags, be gone!