Coast has long been a staple when it comes to shopping for a special occasion. The brand’s smart summer dresses are especially good for a wedding, making the store a go-to for guests, bridesmaids and particularly mothers of brides across the country.
Now, Coast have revealed their bestselling mother of the bride dress for this season, and its a stunning ivory shift dress with intricate lace detail.
Speaking to Good Housekeeping, Coast confirmed that 2,000 of the Wendy Lace Shift Dresses have already been sold, with the style proving so popular – often with mums in search of an outfit for their daughter’s wedding – that it’s already had to be restocked once.
‘The Wendy dress, which has just come back in stock, is already selling extremely fast so likely to sell out again,’ a Coast spokesperson said to the magazine.
The midi dress, which features a delicate cap sleeve, pleated skirt and graphic lace panelling, is even available in a regular and short fit, making it a perfect pick for petite shoppers looking for a frock for a formal affair.
However, if you want to get your hands on Coast’s bestseller, you’ll have to be quick off the mark. Some sizes are already unavailable – although it it’s worth noting that the label is available to shop at certain department stores including House of Fraser, Debenhams and John Lewis, so it’s worth checking there too if your preferred size is out of stock on the Coast website.
And if you head into the store, don’t forget to check out the Coast end of season sale, which is offering 50 per cent off some of their most popular styles, across lines from dresses to accessories. Hey, maybe the mother of the bride needs a day dress and evening outfit too?