Have you ever bought an outfit, worn it and then sent it back? You might not want to admit it, but with the rise of fast fashion, the sneaky tactic has become some common it’s now got its own term: ‘wardrobing.’
But now, as a result of this development, online retailers have now had to take drastic measures to ensure they don’t fall victim to these deceptive returns.
E-tail giants across the country and internationally are believed to have set out plans to introduce ‘R-Turn Tag’ on their clothes. The special tag has been designed by retail technology company Checkpoint Systems and is impossible to reattach once it has been removed.
The big red tag will be placed at the front of each item so that shoppers won’t be able to wear the item out in public or take pictures in it without it being entirely noticeable. That way, they’ll be forced to remove it and once removed, it is no longer eligible for a return or exchange. In other words, wardrobing will no longer be a thing.
It has not yet been announced which online retailers will be rolling out the extra security tag but Checkpoint Systems has admitted that they are in talks with some popular names. So, could this really be the end?
As reported by Metro, one fifth of the nation are serial clothes returners, who as a whole end up costing the industry an estimated £1.5 billion per year.
But this isn’t the first time the fast fashion industry has take action against the practise. Earlier this year, ASOS announced they would blacklist accounts which returned a suspiciously high number of clothes.
Back in Janurary, we reported that the company’s decisions came after new research – which was conducted by resource planning platform Brightpearl – found that more than a third of shops have seen an increase in serial returns over the last year.