Charlotte Tilbury’s Pillow Talk mascara has attracted a wait list of 45,000 people

Charlotte Tilbury’s Pillow Talk lipstick and lip liner are some of the most beloved products in beauty. The perfect rosy neutral shade, Pillow Talk has come on leaps and bounds since the original Lip Cheat product was first released. As well as new hues of the lipstick to suit different skin tones, the Pillow Talk range now includes eyeshadows, blushers, and highlighters. 

The latest product to drop is a Pillow Talk Push Up Lashes mascara, which launches this Wednesday 26th August 2020. The mascara has become so hyped up that the waiting list has seen a cool 45,000 sign ups in just seven days, making it one of the brand’s biggest launches to date. So what’s so special about it?

Charlotte Tilbury pillow talk mascara
Charlotte Tilbury

Pillow Talk Push Up Lashes Mascara, £23, Charlotte Tilbury

Aside from the über-cute, Instagram-friendly pink packaging, the mascara promises to give ‘instant volume, length, stretch and 24-hour vertical lift effect,’ according to Tilbury herself, who announced the new launch on social media. The makeup artist explained she has undertaken ‘a 27-year study of the best lash DNA’ in order to devise her formula, which she says is for ‘every type of lash, every eye shape, everyone, everywhere!’

Charlotte Tilbury pillow talk mascara
Charlotte Tilbury

While the formula is said to be glossy and jet black, the brush itself has a ‘load, comb & lift’ technology that ‘vertically paints’ each individual lash. The brush is complete with diamond-shaped bristles on both sides of the brush, making it gloriously magnifying and volume-boosting. 

The stats from the trials of the mascara seem to speak for themselves, too. While 96 per cent agreed the product makes lashes look magnified, amplified, and lengthened, 93 per cent said it gives the lashes voluminous definition. 

And if you need more convincing, simply watch the video of Sofia Tilbury applying the mascara herself — the before and after results are pretty mind blowing. 

If you can’t wait to get your hands on this new addition to the covetable CT line, you can join the hoards of fans who have signed up to the waiting list. This will ensure you are notified of the release first, before anyone else!