There’s a 25,000-person waiting list for Charlotte Tilbury’s new range

Charlotte Tilbury’s new Pillow Talk make-up range may not be on sale yet – but it is already proving to be a hit, having racked up a waiting list of more 25,000 fans.

The popular beauty guru’s new collection, Pillow Talk, consists of an eye shadow and cheek palette inspired by her cult lipstick of the same name, and is set to launch on Thursday 6 September. And with thousands of women across the country counting down the seconds till they get their hands on it, the products are set to fly off the shelves immediately.

Charlotte Tilbury Pillow Talk
Charlotte Tilbury

Anyone who is a fan of Charlotte Tilbury’s Pillow Talk lipstick and matching lip liner will understand the hype around the new collection. The lip products, priced at £24 and £16 respectively, are not only loved by the likes of Gwyneth Paltrow, Alexa Chung and Nicole Kidman (to name a few) but are so popular among the public that the lip liner alone is sold every six seconds around the world.

Charlotte Tilbury Pillow Talk
Charlotte Tilbury

Tilbury herself has previously described it as  ‘everything you need for fuller, re-defined pout’ and refers to it as her backstage secret weapon, having used it on A-listers for huge red carpet moments at award shows and the prestigious Met Ball.

Charlotte Tilbury Pillow Talk
Charlotte Tilbury

Matte Revolution Pillow Talk Lipstick, £24, Charlotte Tilbury

But more than anything, the products are praised for their ability to suit all skin tones. Following its launch five years ago, Tilbury explained in a statement: ‘I wanted to alchemize that nude and pink, pout-perfecting color that I used to mix by hand. It was a color unique to me – I knew I could bottle a ‘suits-all’ hue that would mimic the delicate rose-blush-skin hue, so one could trace over the natural lip line to enhance it effortlessly.’

So will the new collection have the same effect? If the current buzz is anything to go by, then it certainly will.

Tilbury’s new Cheek to Chic palette priced at £30 and the Luxury Palette at £39 – both in the famous universally flattering nude colour – will be exclusively available on the official Charlotte Tilbury website.