Beauty Backed: How to support Caroline Hirons’ campaign to save the beauty industry

In response to the prime minister’s announcement on Friday 31 July that he is delaying the reopening of ‘close-contact services’, which includes much of the beauty industry, skincare guru Caroline Hirons has launched a campaign which aims to financially support the beauty industry.

Caroline Hirons
Getty Images

Along with the support of The British Beauty Council and BABTAC (British Association of Beauty Therapy & Cosmetology), the Beauty Backed campaign has been launched to ‘provide a financial safety net for our friends and colleagues that have had no income for over five months and counting’, a press release stated.

While hairdressers and some beauty services have been allowed to resume, many beauty services, including all facial treatments such as threading, waxing, facials and more, fall under the banner of ‘close-contact services’, meaning many salons still can’t operate fully or open at all, despite being more than equipped to do so. The beauty industry contributes over £28 billion to the economy annually and many feel that the industry has been forgotten and let down by the government throughout the coronavirus crisis.

Beauty Backed
Instagram / @carolinehirons

In an emotional Instagram Live video, Caroline explained the story of how the campaign came to be, saying: ‘I texted my business partner Alex and said “Al, we have to do something for these people that aren’t earning any money. I have friends who are going bust, I have friends that have lost businesses, we have to do something. Where do we start?”‘ before adding, ‘We cannot keep letting our industry be left behind when so many people have fallen through the cracks.’

So how can you help? It’s easy to donate to the campaign via the Beauty Backed GoFundMe page, where 100 per cent of donations will be dispersed by the Hair and Beauty charity, who in turn donate to the eligible individuals and businesses who apply for help to stay afloat whilst the restrictions are still in place. And make sure to sign the Change.org petition which will put pressure on the government to reopen the beauty industry in full, too.

Lesley Blair, BABTAC Chair said: ‘We are delighted to support Caroline Hirons and together with Millie Kendal be part of this brilliant initiative. We hope that by working together, we raise money for those in such desperate need, and awareness of the lack of ongoing financial support that we are facing as an industry.

‘Beauty Backed was created from the now essential need to support our therapists in the beauty industry who have suffered long enough because of their continued inability to work during Covid-19; the impact of the lockdown has been absolutely crippling to the hair & beauty sector, which in the UK alone is worth around £30 billion.’