You can buy Holly Willoughby’s trousers for only £28


There are many reasons we love Holly Willoughby, and her style is definitely one of them. The mum-of-three flaunts her incredible fashion sense each day while presenting This Morning and we can’t get enough.

Today, was definitely no exception.

Wowing the nation Holly dressed in a gorgeous silk, double-pocket white shirt from Winser London, tucked in to a pair of summer-ready, vibrant red culottes covered in printed love hearts. To finish off the smart casual look, she wore a gorgeous pair of Gianvito Rossi pointed, nude pumps.

Although her designer shoes and blouse may be too pricey for us – Gianvito Rossi heels tend to retail around £400-£500, and her shirt retails at £169 – what we are really crushing over are her stunning bargain trousers.

Hailing from high street favourite, Miss Selfridge, the statement trousers cost only £28 and are still in stock.


Often people talk about the K-Middy effect, and now more than ever the Meghan Markle effect, but let’s not overlook how strong the Holly Willoughby effect is here in the UK. 

Everything she wears is almost guaranteed to sell out due to sharing her outfit pictures with her whopping 3.7 million Instagram followers. 

Users often comment on the pictures with the likes of, “I want your wardrobe! You always look fantastic” and “Everything Holly wears is amazing” which gives you an insight into just how popular her style is among her fans. 

Only this week she opted to wear an £8 dress for the website 10store, an online retailer that only stocks garments that are £10 or less, and it sold out immediately. Unsurprisingly it now has a waiting list. See what we mean!?

The appeal lies in her pretty, flattering choices that are a mix of aspirational designer garments and very affordable pieces that we all can get involved with. She loves a print and often balances colourful clothes with neutral tones that give her outfits a really sophisticated edge.

We suggest you follow her Instagram immediately for the unlimited fashion inspiration. You won’t be disappointed…