As many will know, 2018 marks 100 years since the end of the First World War. And to commemorate the date, Cadbury is releasing a limited edition Dairy Milk Remembrance Bar in partnership with the Royal British Legion.
The British confectionery company will launch a 360g chocolate bar wrapped in the same packaging as it had during the war, designed in the classic Cadbury purple colour. It will also feature a poppy – the flower which became a symbol of Remembrance following the end of World War 1.
Additionally, Cadbury’s will be supporting the Legion’s Thank You movement – a campaign launched to thank all who served, sacrificed and changed our world during the First World War. The company will also be sharing the ‘remarkable stories’ of the First World War generation during the remembrance period – many of whom were employees at Cadbury and supported the war effort on the battlefield and on home ground.
‘Through our Remembrance Bar and partnership with the Royal British Legion, we are saying “Thank You” to all who served, sacrificed, and changed our world during the First World War. The remarkable stories of the Cadbury workforce 100 years ago have shaped the business we are today and are particularly important for us to remember at the centenary of the end of WWI,’ said Beth Cameron, Brand Manager at Cadbury.
Do you want to support the Armed Forces community, take part in #ThankYou100, and enjoy delicious Cadbury Dairy Milk? 🍫 Well now you can! We've partnered with the world-famous @CadburyUK to launch a limited edition Dairy Milk Remembrance Bar. 😍 ➡ https://t.co/Zsg8OH0gfY pic.twitter.com/KALm1PnSJa
— Royal British Legion (@PoppyLegion) September 24, 2018
Catherine Davies, Head of Remembrance at the Royal British Legion added: ‘It is right and fitting that Cadbury is a Thank You partner given its proud history dating back to the First World War. Cadbury made a great contribution to the First World War by sending morale boosting gift packages to soldiers on the front line and converting Cadbury buildings to hospitals for the injured back home.
‘We are grateful to Cadbury for continuing its long standing support for our Armed Forces community and donating to the Legion through the sale of this special chocolate bar.’
As stated on the packaging, 30p from every Dairy Milk Remembrance Bar sold will be donated to the Legion, supporting the British Armed Forces, veterans and their families.