Cadbury is going to launch a ‘healthy’ Dairy Milk bar

The classic Dairy Milk was recently voted the nation’s favourite chocolate bar – so any fiddling with the recipe is a risky business. However, if you’re looking for a healthier way to get your chocolate fix, Cadbury have a developed a version of their greatest hit that has 30% less sugar.

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The original Dairy Milk bar will still be on sale (phew) just alongside this lower-sugar version (a bit like Coca Cola and Diet Coke). As well as reducing the sugar content – which they haven’t replaced with artificial sweeteners – this healthy Dairy Milk reboot will have added fibre.

Cadbury insists that despite the change in recipe, the Dairy Milk ‘lite’ – which will launch next year – tastes just as good as the original – although without taste testing we cannot confirm this claim.

‘It’s very tricky to reformulate chocolate because it’s just cocoa, sugar and milk and if you take one thing out, it changes the structure,’ says Glenn Caton, Cadbury’s president of Northern Europe.

‘We’ve used fibre as an alternative to some of the sugar and found it doesn’t have a negative impact on the taste or structure.’

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Cadbury say that the bar took a team of 20 scientists, nutritionists and chocolatiers nearly two years to develop.

Confectionery companies have been under pressure to reduce the sugar content of their products, particularly since the so-called sugar tax came into force in April.

Nestle has already launched Milkybar Wowsome, which has a third less sugar compared to a regular white chocolate Milkybar, while Hotel Chocolat were ahead of the curve in 2014 unveiling their Supermilk range, a reduced sugar version of milk chocolate with 65% cocoa content.

The NHS recommends adults consume no more than 30g of ‘free sugars’ a day. Free sugars are sugars added to food and drink, along with natural sugars in honey, syrups, fruit juices and smoothies. The sugar naturally occurring in milk, vegetable and whole fruit don’t count.

A regular 45g bar of Dairy Milk contains 25g of sugar.