You can now rent bridesmaid dresses thanks to By Rotation and Halfpenny London

Weddings: they’re wonderful occasions, but the costs can really rack up, particularly if you’re the lucky couple footing the bill. Clothing prices for the wedding entourage can cause the overall cost to slowly creep up, especially if you have lots of bridesmaids and groomsmen. Luckily, clothing rental app By Rotation has teamed up with beloved bridal label Halfpenny London to offer rental bridesmaid dresses for as little as £5 a day.

By Rotation rental bridesmaid dresses
By Rotation

The exclusive bridesmaid and evening wear collection features new colourways and ranges not previously seen before, all available in sizes 8-22. As well as the new hues (raspberry, sea green and teal), the line honours some of Halfpenny’s bestselling styles such as the Klass, a gorgeous jumpsuit with flared legs.

It was put together after Eshita Kabra-Davies, By Rotation’s founder and CEO saw a 900 per cent surge in wedding rentals during and post-lockdown, recognising a desperate need for affordable one-off buys.

By Rotation rental bridesmaid dresses
By Rotation

Speaking about the collaboration, Founder and Designer of Halfpenny London, Kate Halfpenny commented: ‘Halfpenny London is thrilled to be partnering with By Rotation to make an exclusive edit of our Sister collection available to rent. I’m so passionate about making garments which are worn and loved again and again, for a wedding day, a special event, or just a glamorous evening out and I can’t wait for these pieces to be enjoyed by so many women.’

‘Inclusivity has always been a cornerstone of our brand and we’re pleased to be able to offer a variety of sizes in three colourways only available here,’ she continued.

Kabra-Davies added: ‘We have such a high demand for wedding guest and bridesmaids dresses, this partnership is such a natural fit. I adore Kate’s timeless designs and am so thrilled that we can offer such a size-inclusive selection.’

The pieces are available to rent on the By Rotation app now, from just £5 a day.