Fancy picking up some bargain designer garb on your weekly food shop? To celebrate the release of the highly anticipated House of Gucci film tomorrow, Asda has hidden a selection of exclusive preloved Gucci garments around their stores for shoppers to hunt down and buy.
The only catch is no one knows which Asda stores the pieces are hidden in or where they are within the stores, so you’ll have to hunt high and low to find a designer gem. It’s worth it though, as prices are starting from as little as £12, an astounding bargain considering a new Gucci coat can cost up to £4,000 and even socks retail at £145.
The Gucci treasure hunt has come about because of a collaboration between Asda and vintage wholesaler PreLoved, the supermarket’s sustainability partner. Announced earlier this year as part of the retailer’s George for Good commitment, the collaboration with Preloved means shoppers can now buy vintage pieces in 50 supermarkets across the UK, including in their London, Bristol, Birmingham, Edinburgh and Brighton locations.
The Gucci at Asda treasure hunt will commence tomorrow (Friday 26 November), when 30 exclusive Gucci pieces will be dispersed throughout the UK onto George at Asda shop floors and shoppers will be in with a chance of finding one the fashion house’s iconic shirts, jackets or dresses. Keep an eye on the supermarket’s social media channels as well as they’ll be posting teasers of where you might find a vintage piece.
Steve Lynam, MD of Preloved Wholesaler LTD said: ‘Our Partnership with George at Asda is one that we are extremely proud of, so we’re delighted to be able to offer their customers the chance to pick up something they have always dreamed of owning in their local supermarket.’
Lauren Mallins from George at Asda said: ‘Whether you are a lover of vintage or just want to make more sustainable choices, our hand-picked PreLoved pieces are always a treasure trove of gems and now Gucci is adding to our customers’ reasons to shop with us.’
So if you fancy picking up some Gucci at Asda on your next weekly shop, tomorrow is your chance. Happy hunting!