This is when ITV and BBC’s Netflix rival BritBox will finally launch

Step aside Netflix, the BBC and ITV have joined forces to create their own streaming service in the UK.

The very fittingly named BritBox, which is already available in the US and Canada with over half a million subscribers, is a streaming platform where viewers can watch the best of British TV.


Bringing all of our favourite boxsets together in one place – from Love Island to Gentleman Jack, Britbox features both old and new ITV and BBC dramas and comedies. You can even watch daily highlights of Good Morning Britain.

A membership for the streaming service will cost £5.99, and is set to launch between October and the end of December, the BBC reports. Just like other streaming services, the monthly fee will cover multiple screens and devices, though the price is less than that charged by its competitors.


Now that the service is coming to the UK, the BBC and ITV expect to add other partners to BritBox, promising to make it the biggest collection of British-created content across any streaming service. This means they are also planning on commissioning new, original content all from British companies, of course.

‘I am really pleased that ITV and the BBC are at the concluding stage of discussions to launch a new streaming service,’ said Carolyn McCall, CEO of ITV. ‘BritBox will be the home for the best of British creativity – celebrating the best of the past, the best of today and investing in new British originated content in the future.’

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Similarly, BBC director general Tony Hall, said: ‘I am delighted that the BBC and ITV are working together on something truly special – BritBox. A new streaming service delivering the best home-grown content to the public who love it best.

The service will have everything from old favourites to recent shows and brand new commissions. It’s an exciting time for the viewing public.’