It’s fair to say, cake is a big part of British culture. From the classic Victoria Sponge to Eccles cakes, most of us can’t resist the sweet treat – give us a cup of tea too and we’re in heaven!
But now, research commissioned by Dr. Oetker Baking has revealed the nation’s favourite cake, and to be honest, we’re surprised with the result.
A study of 2,000 Brits found that chocolate, lemon drizzle and Victoria sponge were among the most popular flavours, but it was cheesecake that took the top spot with 37 per cent of the vote. We have to ask, can that even be counted as a real cake?

The research, conducted via OnePoll, also found the average adult will consume 72 portions of cake every year, most often for special occasions. But 41 per cent of us will have a slice of sponge just because we fancy something sweet.
So out of all those slices of cake, which types and flavours are our favourite?…
Britain’s favourite cakes
- Cheesecake
- Chocolate cake
- Victoria sponge
- Lemon drizzle cake
- Doughnuts
- Carrot cake
- Chocolate fudge cake
- Brownies
- Sticky toffee pudding
- Chocolate log
- Millionaires/caramel shortbread
- Coffee and walnut cake
- Fruit cake
- Black forest cake
- Christmas cake
- Flapjack
- Blueberry muffin
- Battenberg
- Chocolate and salted caramel
- Jam roly-poly
- Fairy cakes
- Jamaican ginger cake
- Apple cake
- Banana bread
- Banana cake
- White chocolate and raspberry cake
- Red velvet cake
- Golden syrup cake
- Fondant fancy
- Madeira loaf
- Marble cake
- Spotted dick
- Banana and walnut loaf
- Pineapple upside down cake
- Lemon and coconut cake
- Rock cake
- Rainbow cake
- Blondies
- Mud cake
- Vegan chocolate and salted caramel
Dr. Oetker Baking recreated pictures of the Queen entirely made from cake and decorations, in celebration of Her Majesty’s Platinum Jubilee. Each cake portrait was made from a different style of cake that was particularly popular during the era from which the photo was taken.
Prudence Staithe, the food artist behind the masterpieces, said: ‘The Queen is an icon, and the eight bakes that were displayed show how interesting her reign has been – as well as how much the nation’s taste in cakes has developed.’
The study also found nearly four in ten Brits plan to bake for the Platinum Jubilee bank holiday weekend, most likely opting for a traditional Victoria sponge. We imagine the other six will be the ones eating it!