These bestselling hair and skincare brands are all new to Boots in 2021

Boots has very quickly become a top beauty destination in recent years, to rival the likes of Cult Beauty, Space NK, and LookFantastic. As a retailer, it really has upped its game, launching new brand after new brand to ensure you can pick up everything you’d ever need under just one roof. New brands have included millennial favourites such as Fenty Beauty and The Ordinary, as well as classics like NARS and Mac.

And things don’t look set to slow down any time soon, as the store has just announced it will be bringing plenty more top brands into the fold this year. In fact, 2021 will see the introduction of several fan favourites, as well as other newbies you may not know much about.

Boots Collagen Serum, £10, Boots

First up are the handful that have already arrived in January and February 2021. These include Boots’ own Collagen brand (which was created after they saw a 1570% rise in searches for the ingredient), as well as Glow Hub, which launched on Feb. 1. The fun, vibrant packaging makes this an Instagram favourite, so it makes sense Boots now stocks it themselves.

Glow Hub Nourish & Hydrate Serum Mist, £12, Boots

Also launching in February is Rhyme & Reason and The Inkey List Hair, which has seen a surge in popularity since launching its new PCA Bond Repair Hair Treatment.

The Inkey List Salicylic Acid Exfoliating Scalp Treatment, £11.99, Boots

This week, Dr Jart will also come to Boots, and will be available to buy online from Feb. 10. Then there is hairstylist to the stars George Northwood’s first product line UNDONE, which is set to make waves (no pun intended).

Dr.Jart+™ Cicapair™ Tiger Grass Re.pair Cream, £36, Boots

But that’s not all; in fact, between now and Easter, there seems to be something exciting happening pretty much every week! Shoppers will see the arrival of Bliss (March), Versed (April), and UOMA Beauty (April), alongside others that still remain top secret, for now.

All will be revealed in due course!