Hands up who’s basically been living in their PJs these days? We suspect that that’ll be most of us, as we stay home in line with lockdown restrictions (and, to be fair, to hibernate away from the increasingly cold and miserable winter weather).
But while there are dozens of great pyjama options out there on the (virtual) high street, one store seems to be having an even stronger surge in sales than others: Boux Avenue’s signature pyjamas in a bag have been selling at the rate of three sets every single minute recently, showing an unprecedented demand even under the usual cosy seasonal circumstances.
With plenty of affordable options – the sets range from £22-£25 in price – the choice of long or short styles and dozens of colours and patterns up for grabs, it doesn’t take a genius to work out why the PJs are proving so popular – and that’s before you consider the fact that they also make great Christmas gifts, with novelty prints including reindeer and gingerbread men ready to shop online right now too.
Our prediction is that there’ll be a sellout before long, so here’s our pick of the options to snap up now before they go.
Boux Avenue pyjamas in a bag: Our favourite styles
Gingham’s not just for summer (or day wear, for that matter).
You also can’t go wrong with a classic tartan check.
Stripes will never go out of style – and this shorter fit is great if you tend to run hot at night.
Another shorter set that takes the concept of ‘pretty in pink’ to the next level.
A traditional candy stripe in the cutest of colours.
Channel your inner Erica Davies – leopard is a neutral!