One of these ‘completely comfortable’ bras is selling every 20 minutes

Finding a bra that’s comfortable, supportive and sexy can be like searching for a needle in an itchy lace nightmare of a haystack – but now shoppers say that they’ve found a solution, and it’s priced at a very reasonable £36.

Reviewers of Boux Avenue’s Odette Wired Bralette, which is available in four colours, can’t stop raving about the structured, supportive style and gorgeous look of the underwear, with many saying it’s the best bra they’ve ever bought.

Boux Avenue Odette bralette
Boux Avenue

‘I have this set in every colour it is by far my favourite!’ exclaimed one happy customer. ‘It’s so pretty yet completely comfortable! It’s supportive yet sexy!’

Another said the purchase had made her ‘feel like Wonder Woman’, while a third wrote: ‘Slightly dubious to purchase such a pretty bra & expect it to look as good & do the intended job…round them up & hold them in! It does both really well. Is super comfortable & looks great. I’m a D cup & delighted to have found a bra that can do both.’

Bralettes are becoming increasingly popular for those who are looking for underwear that’s pretty yet comfy – earlier this year, Boux Avenue reported that searches for the shape were up to 50,000 a month on their website.

While many styles eschew wiring altogether, the Odette is a wired bralette, which gives the support that larger busts need without compromising on the wearable fit.

 

Boux Avenue Odette bralette
Boux Avenue

Odette wired bralette, £36, Boux Avenue

The choice in colour (black, blush, strawberry or heather) and size (from a 30C to a 38G) have made it a hit with hundreds of shoppers, with an average score of 4.7 out of 5 stars, and one sold across the country every 20 minutes.

Boux Avenue’s Buying Director, Debby Duckett, said of the bra’s success: ‘It’s not only a sexy style but incredibly comfortable, perfect for every day wear as well as more special occasions. The Odette bra is so popular, the brand report that three are sold every hour – showing 100% growth in the last 3 months.’

As one reviewer posted: ‘It’s comfy, pretty and I freaking LOVE it!!!! Be bold ladies, this one is a keeper.’ Well, who are we to argue?