Just when we thought Boots couldn’t spoil us anymore by stocking some of the best beauty brands in the world, the retailer has announced that cult make-up and skin brand Huda Beauty is the latest addition to its beauty counters.
The popular brand, founded by beauty influencers and make-up artists Huda and Mona Kattan, will officially be available on the Boots website and in select stores from 28 January, and we won’t be the only ones who are beyond excited about it (just ask their 40 million Instagram followers).
At first, the launch will see the full Huda Beauty collection online before eventually introducing Huda Beauty counters to over 80 stores nationwide in April.
Commenting on the exciting news, Huda said: ‘We’re super excited to be launching Huda Beauty in Boots. Boots are an incredible retailer and we are so thankful to them for their support and belief in our brand and vision. Our global expansion has been very quick and to now be partnering with Boots to bring Huda Beauty to the high street is both humbling and mind blowing! We’re so proud that we can truly spread the love across the UK and Ireland.’
And to celebrate the partnership in style, Boots will be giving away free full-size Demi Matte lipsticks in shade ‘Dayslayer’ to customers who purchase two or more Huda Beauty items online at boots.com while stocks last.
The brand is the first to join the ever-growing beauty stock list at Boots in 2020, and that’s only the beginning of the retailer’s plans for the year ahead. The high street hero is undergoing a brand new millennial makeover which will see 60 of its beauty halls across the UK redesigned for the first time in its 170-year history.
The revamped stores will be rid of Boots’ traditional beauty counters in order to replace them with new open-space glam rooms – 29 of which have already been launched across the country.
Last year, Boots introduced a whopping 36 beauty brands and this year is set to take another big step in the company’s ‘Beauty Reinvention’ campaign.
Joanna Rogers, Trading Director and VP of Beauty at Boots said: ‘2020 will be another big year for Boots Beauty, and what better way to start the year than with the beauty phenomenon Huda Kattan bringing Huda Beauty to Boots online and in stores across the UK, making yet another iconic brand more accessible for our customers to explore.’