During a week dedicated to raising awareness of the importance of recycling to help protect our planet and spreading helpful information, tools and stats, high street retailer Boots announced it would be rolling out a recycling scheme to encourage customers to bring back empty hard-to-recycle health, beauty and wellness products.
The Boots recycling scheme was launched in a bid to tackle the 120 billion units of packaging that the cosmetics industry produces annually and which contributes to the loss of 18 million acres of forest each year.
Following a 50-store trial over the past year that saw Boots customers drop off over half a million products, Boots has now revealed that it will be rolling out the scheme to a further 650 stores up and down the country.
What’s more, Boots is employing Scan2Recycle technology, which means that customers can actually track how much packaging they have recycled and what new products are being made from their recycled material by Boots’s recycling partner, ReWorked.
Plus, for every five empty products recycled, customers will be rewarded with 250 Boots Advantage Card points, worth £2.50. Oh and the empties can be from any brand, even ones that aren’t stocked at Boots!
Lucy Reynolds, Director of Communications and CSR, Boots UK said in a statement: ‘We are delighted with the reception the Recycle at Boots scheme has had – the reaction from our customers has been overwhelmingly positive. We’ve listened to their feedback and as a result are rolling the scheme out further, making it easier than ever for our customers to recycle their empty products that would usually go to landfill.
From old mascaras and toothpaste tubes to finished lipsticks and empty vitamin pots – customers can feel even better about treating themselves with their Boots Advantage Card points knowing that their products can be recycled.’
We are seriously impressed with Boots’s commitment to sustainability and can’t wait to try the new recycling scheme.