The Boots Advantage Card loyalty scheme is one of the best on the high street, gifting four points for every £1 we spend stocking up on mascara, shower gel, dry shampoo and even essentials like painkillers and cough syrup. And if you’re over 60 or part of the store’s Parenting Club, that number rises even higher.
However, Boots has confirmed that it’s about to make two big changes to the way the system works which could leave you receiving fewer rewards for your purchases.
Previously, those signed up to the Over 60’s programme, or who are pregnant or the parent of a child under five, could earn 10 points per £1 spent in store on particular products or Boots own brands. Now that number is now set to drop by 20 per cent, to 8 points per £1.
The Mirror reports that the change was first noted in an email to customers which explained: ‘We’re changing the points you get in Parenting Club, from 10 points per £1 you spend in Baby, to 8 points.
‘However, that’s still 4 more points than the standard Advantage Card reward of 4 points per £1. And, as this change isn’t due until 16th March, you can still make the most of 10 points for every £1 on Baby for the next 2 months.’
Those signed up to the Over 60s plan were also notified of similar changes.
As the brand points out, the deal is still pretty generous, and offers double the Advantage Card points you receive if you’re not eligible for either membership, but over time will still make a significant different to the extra amount generated.
Customer on social media have already begun expressing their disappointment on social media, with one saying: ‘Just received email from @BootsUK- #Advantage Card scheme will no longer give the over 60’s 10 points per £ spent, but reduce it to 8 points per £ spent. Another company reducing the benefits for the over 60’s/retired community. @ageuklondon@ageukcampaigns @ageuk.’
‘I know it’s not a lot but why penalise the over 60s. Cutting points from 10 to 8 per £1 spent,’ another agreed, while a third wrote: ‘so even Boots are taking from pensioners now! Boots Over 60’s Rewards are going down from 10 in every £1, to 8! But still lots of pics of smiling oldies in the ad.’
Just received email from @BootsUK – #Advantage Card scheme will no longer give the over 60's 10 points per £ spent, but reduce it to 8 points per £ spent. Another company reducing the benefits for the over 60's/retired community. @ageuklondon @ageukcampaigns @ageuk
— David Thomas (@djthomashome) January 17, 2020
@BootsUK I know it's not a lot but why penalise the over 60s. Cutting points from 10 to 8 per £1 spent.
— Margaret Lehan (@MargaretLehan) January 17, 2020
@BootsUK so even Boots are taking from pensioners now! Boots Over 60's Rewards are going down from 10 in every £1, to 8!
But still lots of pics of smiling oldies in the ad ?
— Cate Toward (@CateToward) January 17, 2020
The official Boots account responded: ‘We are making changes to our clubs to invest in what we offer our members and will continue to give them great value on the products we know they will love.
‘We want to continue to reward our customers who are part of these clubs and they will still get double the amount of points from the standard Boots Advantage Card offer which is a great bonus.’