The Boots 70 per cent off sale 2020 is set to arrive soon

It’s finally that time of the year again: Boots is gearing up to put on its annual 70 per cent off sale and we’re so ready to stock up on our favourite beauty goods.

Each year, the popular drugstore launches a huge sale which usually takes place on the fourth Friday after Christmas. With this in mind, we’re assuming it *should* go live on Friday January 24 in 2020. However, last year’s instalment was slightly delayed and kicked off on 1 February, so there’s a chance it may happen in February instead. Boots have yet to reveal the exact date yet.

Boots 70 per cent off sale
Alamy Stock Photo

The exciting sale was first launched by the retailer four years ago and was designed to banish the January blues we all struggle with this time of year.

It is often made up of leftover Christmas stock such as beauty gift sets rather than on everyday needs like toiletries and other essentials. Throughout January, there has been a 50 per cent sale on most of the festive gift sets but if you’ve had your eye on any of them, you might want to wait until the rumoured Friday in case prices are reduced even further.

Boots 70% off sale
Alamy Stock Photo

Past brands that have experienced hefty discounts in the sale include Ted Baker, Soap & Glory, Estee Lauder, Giorgio Armani, Clinique, and Smashbox.

So far, we don’t know of any guaranteed price reductions, but based on the way the annual sale usually works, hopefully these brands will be included again. And what we do know is that there are bound to be some seriously impressive discounts across the board.

Shop everything from beauty and bath products, to perfumes as well as other goods – but beware, the annual Boots 70 per cent sale is only available in stores, so you’ll actually have to make the trip to your local store instead of ordering online.