The Boots 70 per cent off sale start date has officially been announced

It’s finally that time of the year again: Boots is gearing up to put on its annual 70 per cent off sale and we’re so ready to stock up on our favourite beauty goods.

Each year, the popular drugstore launches a huge sale which usually takes place on the fourth Friday after Christmas. This year, however, it’s a little later, as the store has just confirmed that the discounts will begin from Friday 31 January – just in time for pay day, no less.

Boots 70 per cent off sale
Alamy Stock Photo

The Boots 70 per cent off sale was first launched by the retailer four years ago and was designed to banish the January blues we all struggle with this time of year.

It is often made up of leftover Christmas stock such as beauty gift sets rather than on everyday needs like toiletries and other essentials. Throughout January, there has been a 50 per cent sale on most of the festive gift sets but if you’ve had your eye on any of them, you might want to hold off, as they’re about to be reduced even further.

boots 70 per cent off sale
Alamy Stock Photo

Past brands that have experienced hefty discounts in the sale include Ted Baker, Soap & Glory, Estee Lauder, Giorgio Armani, Clinique, and Smashbox – and once again this year, there’s some seriously brilliant bargains to be had.

The No7 Best Face Forward gift set, worth £156 if you bought all the items separately, will be reduced to just £24, while the Soap & Glory Sweet Tintations Christmas tin will go down to £18, from £60 when it was on the shelves in December.

No7 Best Face ForwardNo7 Best Face Forward Gift Set, £24 (RRP £156, was £80), Boots

boots 70 per cent off sale

Soap & Glory Sweet Tin-Tations, £18 (RRP £80, was £30), Boots

You can also snap up the Ted Baker Ultimate Harmony make-up collection, previously £45, for £13.50, and even get the £49.99 No7 Silver Illuminated Make-Up Mirror for better than half price, at just £19.99.

No7 Silver Illuminated Makeup Mirror, £19.99 (RRP £49.99), Boots

There’s also deals on electric toothbrushes, Mini Club baby clothes, FCUK sets and Yardley fragrance, amongst others, so it’s well worth checking out. The only catch? The annual Boots 70 per cent off sale is only available in stores, so you’ll actually have to make the trip to your local instead of ordering online.

See you at the checkout!