400 of these Boden midi dresses are flying off the shelves each week

Whether it’s a summer wedding, a beach break, a family barbecue or a work event, there are very few places a great midi dress won’t take you – a fact which Boden customers appear to have caught onto early this year.

The store has revealed that its Katherine midi dress, a pretty floral style with a ‘flippy’ skirt and handkerchief hem, is one of the most popular styles of the season, with shoppers snapping it up at a rate of 400 units per week.

Boden Katherine midi dress
Boden

‘The Katherine Midi Dress is the third bestselling style across womenswear, so customers wanting to add this statement hanky-hem midi dress to their wardrobe had better act fast!’ a Boden spokesperson told Good Housekeeping.

We can totally see why the Katherine has (almost) topped the charts when it comes to Boden bestsellers – the flattering shape, bonus sleeve and boat neckline will look lovely on everyone, and the fun pattern means its a real standout statement piece. You even have the option of a regular or long fit – ideal for those among us who have been blessed with longer legs.

Plus, there’s an added secret bonus in the way of material: it’s made from crease-free, machine-washable polyester, so you don’t have to worry about getting it dry cleaned! It really is the perfect occasion outfit.

Boden Katherine midi dress
Boden

Katherine Midi Dress, £140, Boden

If you fancy something even sunnier, back in February Boden also highlighted it’s Bronte Ottoman dress as a particular popular piece from its S/S 19 collection, especially in the bright and beautiful yellow colourway.

Reviewers on the Boden website were highly complimentary about both the fit and the fabric, and it’s a touch more affordable than the Katherine, at just £65 in all shades.

‘This is just what the picture makes it out to be. I wear it with black top tights and heels at work – it’s so soft and comfortable I could just as well be in my pj’s!’ exclaimed one happy purchaser. And if that doesn’t convince you, we don’t know what will!