Whether it’s a summer wedding, a beach break, a family barbecue or a work event, there are very few places a great midi dress won’t take you – a fact which Boden customers appear to have caught onto early this year.
The store has revealed that its Katherine midi dress, a pretty floral style with a ‘flippy’ skirt and handkerchief hem, is one of the most popular styles of the season, with shoppers snapping it up at a rate of 400 units per week.
‘The Katherine Midi Dress is the third bestselling style across womenswear, so customers wanting to add this statement hanky-hem midi dress to their wardrobe had better act fast!’ a Boden spokesperson told Good Housekeeping.
We can totally see why the Katherine has (almost) topped the charts when it comes to Boden bestsellers – the flattering shape, bonus sleeve and boat neckline will look lovely on everyone, and the fun pattern means its a real standout statement piece. You even have the option of a regular or long fit – ideal for those among us who have been blessed with longer legs.
Plus, there’s an added secret bonus in the way of material: it’s made from crease-free, machine-washable polyester, so you don’t have to worry about getting it dry cleaned! It really is the perfect occasion outfit.
If you fancy something even sunnier, back in February Boden also highlighted it’s Bronte Ottoman dress as a particular popular piece from its S/S 19 collection, especially in the bright and beautiful yellow colourway.
Reviewers on the Boden website were highly complimentary about both the fit and the fabric, and it’s a touch more affordable than the Katherine, at just £65 in all shades.
‘This is just what the picture makes it out to be. I wear it with black top tights and heels at work – it’s so soft and comfortable I could just as well be in my pj’s!’ exclaimed one happy purchaser. And if that doesn’t convince you, we don’t know what will!