Bio-Oil is widely recognised as a bestselling scar and stretch mark oil – in fact, one bottle of the stuff is sold somewhere around the world every few seconds.
For 30 successful years, the brand has consisted of a solo, hero product – but now, after years of research, its launching a brand new gel product specifically designed to help the one in five people in the UK battling dry skin.
Meet Bio-Oil Dry Skin Gel, a breakthrough formula which is made using a pioneering method of replacing water with oil, making the product 100% active. The high level of oil in the balm locks moisture into the skin – which is especially important on areas like our legs, which have fewer natural oil glands.
The development of the new line was led by Bio-Oil’s led by its co-owner and head of R&D, David Letschert.
‘We set ourselves a huge challenge to disrupt the dry skin category with a breakthrough formulation that was not only as occlusive as possible to prevent moisture leaving the skin, but also packed full of highly effective, actively moisturising ingredients,’ he said of the new launch.
‘We are extremely proud of Bio-Oil Dry Skin Gel and look forward to supporting the millions of dry skin sufferers across the world with our first ever new product.’
The preliminary results speak for themselves – two thirds of those who trailed the gel-oil hybrid said that it is better than any other product that have used previously to target dry skin, which is no mean feat.
82% of testers reported that they saw a difference in just two days, and 96% agreed that ‘a little goes a long way’ – so just one pot could last you throughout the long, cold winter months and beyond.
Want to give it a try for yourself? It’s now available in pharmacies across the country including Boots and Superdrug, priced at £4.99 for 50ml. Well, if there’s anything we love more than an effective beauty products, it’s an affordable one…