Back in March, when Boris Johnson revealed the roadmap out of lockdown, John Lewis reported an immediate uplift in sales of make-up. Then, when high street stores reopened on 17 May, the retailer reported another uplift in sales of lipgloss which were up 145 per cent and sales of lip liner up 129 per cent versus this time last year.
Now, John Lewis has reported another sales uplift as customers gear up for summer with countries being added to the UK’s green list for travel and Love Island returning to TV.
Since the green list announcement, John Lewis has seen sales of pool inflatables increase 43 per cent, firepits increase 43 per cent, beachwear increase 75 per cent and suitcases increase 53 per cent versus this time last year.
As for beauty, it seems the nation is preparing to get away again with sales of facial self-tan up 94 per cent, body self-tan up 13 per cent and sun cream up a whopping 151 per cent. The retailer also reported an increase of 49 per cent in facial sun cream sales and an increase of 110 per cent in aftersun products.
The largest uplift that John Lewis has seen, however, is a 293 per cent increase in sales of nail files followed by an increase of 47 per cent in nail polish. Interesting!
Which products, in particular, have been trending at John Lewis? Take a look below.