Perfume is a classic gift for a loved one, especially at Christmas time – as proven by the fact that Boots has seen a significant spike in perfume and aftershave sales as of last week, a fact that bumps fragrance up to the current bestselling beauty category for the high street retailer.
Joanna Rogers, Commercial Director & VP, Beauty & Gifting at Boots UK, says: ‘Fragrance is often associated with going out and special events, but during lockdown it has become even more of a personal luxury. At a time where our daily routines have been shaken up, applying your favourite perfume can boost your mood and bring back great memories – which is why a nice fragrance can also be a thoughtful Christmas gift.’
With that in mind, a bottle of perfume could make the ultimate Christmas present (or self-gift) this year – granted you choose the right one, of course. The world of perfumery can be a mystifying one at the best of times – if you’re someone who often finds themselves boggled by the notion of top notes, hearts and undertones, then a good place to start is the Boots fragrance bestseller list.
Bestsellers are just that for a reason – they’re universally loved by the masses, making them a pretty safe bet as a gift. So which scents have cracked the top 8 bestselling fragrances at Boots right now? Unsurprisingly, they are mainly tried and tested classics, including popular bottles from Chanel, Paco Rabanne, Dior, Ralph Lauren, Jimmy Choo and Michael Kors.
And don’t worry about having to guess what they smell like from an online description – as an essential retailer, Boots stores are still open during lockdown, with fragrances still available to shop with all the necessary measures in place for a safe, pleasant and successful shopping experience. But of course, everything is also available to shop online at boots.com, too.