While strides have certainly been made by several mainstream and independent brands in recent years when it comes to size inclusivity and plus size fashion, there’s no denying there’s still a long way to go.
When it comes to plus size clothing, it turns out certain retailers are far more inclusive than others. Flawless.org analysed 36 online retailers to see who comes out tops when it comes to their plus size clothing offering – and some of the results are surprising. The results were obtained by looking at both the range of sizing on offer by each brand as well as what percentage of their total online clothing offering was available in ‘plus sizes’ (a rather undefined term, but in this case ‘plus size’ was consider as size 16 and up).
Coming in at the top spot was, unsurprisingly, Simply Be. First and foremost a plus-size clothing brand, we were happy to see that they walk the walk, with a total of 3,578 plus-sized items available to buy out of a total 4,422 – that’s 80.9 per cent of their online products. With sizes ranging from 16-34, their plus-size fashion offering is impressive.
In second place was FatFace – with clothing ranging up to a size 22, 73.7 per cent of their clothing available online was available in plus sizes. Slightly more surprisingly, H&M also came out near the top of the list – with sizing from XL-4XL, over half (54 per cent) of H&M’s clothing is plus size.
As for who is the least size inclusive? At the very bottom of the list is Hot Topic, with an unfortunate 0.7 per cent of their total womenswear items available in plus sizes. Pull & Bear and Topshop also came out with less than desirable results, with 1.7 per cent and 3.3 per cent plus size fashion available respectively.
It’s worth noting that, while this is certainly not an exhaustive list and doesn’t take into consideration factors such as size representation in their advertising and online model shots, for example, it gives a snapshot of where some of the most popular UK high street brands are at in terms of their size inclusivity – or in some cases, exclusivity.
The full ranking of the 36 brands analysed is as follows:
- Hot Topic – 0.7 per cent
- Pull & Bear – 1.7 per cent
- Topshop – 3.3 per cent
- Lasula – 3.6 per cent
- Pink Boutique – 4.1 per cent
- New Look – 4.9 per cent
- Femme Luxe – 5.1 per cent
- River Island – 5.1 per cent
- Boohoo – 5.2 per cent
- Missguided – 5.6 per cent
- Monki – 5.9 per cent
- I Saw It First – 6.4 per cent
- Komodo – 6.6 per cent
- Chi Chi London – 7.1 per cent
- Oh Polly – 7.3 per cent
- Zara – 7.6 per cent
- Motel Rocks – 7.6 per cent
- Wearth London – 7.7 per cent
- Pretty Little Thing – 8 per cent
- Stradivarius – 8.7 per cent
- ASOS Curve – 9.3 per cent
- Nasty Gal – 10 per cent
- Vero Moda – 11.3 per cent
- In The Style – 24.9 per cent
- Gap – 26.9 per cent
- Never Fully Dressed – 29.3 per cent
- Mango – 36.6 per cent
- Urban Outfitters – 37.1 per cent
- Shein – 37.2 per cent
- People Tree – 40.5 per cent
- Miss Selfridge – 47.7 per cent
- H&M – 54 per cent
- Nobody’s Child – 63.9 per cent
- We Are Thought – 73.2 per cent
- FatFace – 73.7 per cent
- Simply Be – 80.9 per cent