It’s all about bargain wine according to the judges of a prestigious international wine awards, who have crowned Aldi UK ‘Supermarket of the Year’ thanks to its renowned (and very affordable) offering.
The International Wine Challenge (IWC) Merchant Awards – also known as the Oscars of the wine industry – took place in London earlier this week and turned out to be a night of celebration for the UK branch of the budget supermarket chain, who beat the likes of Waitrose and Marks & Spencer for their new title.
The award, which is one of hundreds won by Aldi’s due to its widespread wine collection, comes just three weeks after the supermarket’s famous £10.99 Veuve Monsigny champagne won a Silver Outstanding Medal at the International Wine & Spirit Competition, becoming one of the best in the world. The champagne, made by champagne house Philizot & Fils, is also a huge hit with costumers with the supermarket reporting that its sales increased by 40 per cent last month.
Following their success at Tuesday night’s ceremony, Julie Ashfield, managing director of buying at Aldi UK, said: ‘Being recognised by the International Wine Challenge, not just for the quality of our wine range, but also for our UK buying team’s hard work is a fantastic achievement.
‘At Aldi, we like to keep things simple. We have a concise range of wines on offer, meaning that each bottle, which is bought specifically for the UK market, is excellent quality and is sold at the best possible price – truly earning its place on our shelves.’
However, employees at Aldi weren’t the only ones toasting to their success. Congratulations are also in order for retail giant Marks & Spencer, who earned the title of ‘Best Supermarket for Rosé.’ The win was down to their extensive range of rosés which includes over 40 different options – from blush pink Provencal wines to deliciously fruity Zinfandels.