When it comes to high street shopping, it’s easy to get stuck in a rut shopping at the same few stores. But there’s one section of the market that you probably often forget to check, but has come on leaps and bounds in recent years.
Supermarket fashion ranges have really upped their game recently, with many putting out designs that are on par with the best of the high street, but with extremely purse-friendly price tags.
Range such as Sainsbury’s Tu, Tesco’s F&F, Asda’s George and Morrisons’ Nutmeg can all be shopped in store and online (F&F is stocked on next.co.uk), so it’s super easy to add some well-priced fashion to your trolley while doing the weekly shop.
Supermarket fashion lines often take inspiration from higher end high street brands, so you’ll likely find pieces that look like some of your favourite labels for a lot less.
We frequently find pieces that look far more expensive than they are hidden within the supermarket clothing ranges – our top tip is to look for interesting details that add a little extra something – ruffles, frills, ruching, embroidery or embellishment, sharp lines, asymmetrical shapes, an oversized collar, an unusual print or satin, sheer or jacquard fabrics, for example.
Here, we’ve found some of the best supermarket dresses that look more expensive than they really are – starting from as little as £10. You’re welcome…