Have you eaten your first mince pie of 2021 yet?
If not, you may want to visit a certain discount retailer in the next few weeks, because it turns out the best mince pies this year are not to be found in the luxury ranges of high-end supermarkets.
In fact, it’s Iceland you need to visit if you want mince pies that combine excellent flavour with a very reasonable price.
Iceland’s Luxury All Butter Mince Pies came out joint top in a blind taste test conducted by Which?, along with Tesco’s Finest and Co-op’s Irresistable ranges. Out of the winning trio, Iceland represents the best combination of both taste and value, with its mince pies coming in cheaper than the others (they cost £1.89 a pack).
Earning a “Best Buy” rating for the second year running, Iceland’s mince pies were commended for their “zesty taste”. Perhaps this is down to unusual extras such as yuzu juice and cider alongside the usual port, brandy and assorted vine fruits.
The Iceland, Tesco and Co-op offerings saw off competition from Sainsbury’s, M&S and Morrisons to be named the best mince pies. In last place were Aldi’s Specially Selected Mince Pies, although they still received a relatively high satisfaction rating.
Lisa Barber, home products and services editor at Which? Magazine, said: “For many of us, mince pies are the taste of Christmas. Our panel of enthusiasts have tasted pies from the biggest supermarkets in the UK to find out which ones will make the holiday season extra festive this year.
“Iceland has triumphed for the second year in a row but competition was tight between the top contenders in our blind tests, and there is a bigger than ever range of Best Buy pies at affordable prices this year.”