Sometimes, price really is no barrier to a brilliant beauty product. And with a classic black mascara – a makeup bag essential in our books – you can’t go wrong with one you simply grab off the shelf during a Boots or Superdrug run.
Even celebrities with pro make-up artists at their disposal love a cheap and cheerful mascara that gets the job done. Lengthening, lifting, volumising – your lashes won’t know the difference and you can get change from a tenner.
And of course, changing your mascara regularly is important for hygiene reasons, so why blow more than you need to? (Top tip for stopping the tube drying out too quickly: don’t ‘pump’ the wand in and out as it introduces air. Swivel the wand inside the tube to load up on the product instead.)
Here are the best celeb-approved bargain mascara for full-on fluttery lashes and amazing definition. Apply after using an eyelash curler for maximum impact, and layer up as much as you dare.
‘It lasts for ages, doesn’t go dry and it’s on the high street,’ Frankie wrote on her Instagram stories. ‘This is all I apply to my eyes.’ Most stores sell this formula at £10.99, but we’ve found it on Amazon for just £7.99.
‘I’ve been really liking this mascara,’ Trinny, who also has her own make-up line, Trinny London, told Good Housekeeping recently. ‘It really gives good volume to my lashes.’
‘The colour is the perfect shade of black, and it really lifts and separates each lash,’ says Kim. ‘It’s perfect for an everyday look, or you can layer on multiple coats for a more dramatic eye.’
‘I keep it stocked in my kit now at all times thanks to her,’ says Meghan’s long time makeup artist Lydia Sellers, to whom the Duchess recommended the product. ‘[It] helps to amplify your lashes and polish off the entire look. It’s great for full volume and lengthening, the formula is super hydrating.’
‘I love that it lifts the lashes from the root,’ says Gigi. ‘Mascara that lifts and creates volume is perfect for my eye shape.’
In an interview with Refinery 29, Beyonce’s make up artist, Sir John, said he used this mascara for her iconic performance at Coachella.
‘It creates really soft lashes that look natural but still noticeable,’ says Katy’s make up artist Todd Delano.
‘[When it’s] boiling I like having a waterproof mascara with me because it tends to be longer lasting,’ says Lucy.
‘It does everything and that’s what you want in a mascara,’ says Michelle. ‘It thickens, it lengthens and it defines and that’s the perfect mascara for me.’