The best fashion rental services for more sustainable shopping

Forget forking out a fortune for an outfit you’re only likely to wear once – the savviest shoppers are now renting their statement pieces instead. Even brides are turning to rental dresses and wedding outfits.

The rental fashion market is already worth more than $1bn in the US, but through companies like HURR (which even has a spot in Selfridges), My Wardrobe HQ and By Rotation, it’s solidified a place in the UK market too. Everything from Rixo dresses to Mulberry handbags and Chanel heels are listed on these sites, ready for you to borrow for a fraction of their usual RRP.

Hurr x Selfridges
Selfridges

A completely rented wardrobe might not be realistic, but for occasions like weddings, job interviews or holidays, it’s a saviour; an affordable and environmentally friendly way to beat the fast-fashion machine. After all, considering that the average Brit will buy around 20,000 items of clothing throughout their lifetime, we could all stand to own a little less. 

Renting is continuing to become more and more popular, thus aligning with our increasing awareness about sustainability and fast fashion. ‘There’s a whole new generation that value ‘access’ over ‘ownership’ and have shifted towards more conscious fashion consumption,’ explains Victoria Prew, co-founder of rental fashion service HURR. ‘They’re smarter than ever about the pieces they want to own forever and the pieces they want to wear once.’

With this in mind, we’ve put together the ultimate guide to renting your own personal runway, from prices per day to the best pieces to pick. With the help of these services, 2022 is set to be your most stylish year yet.

The best fashion rental services to try now

HURR

How it works: HURR is one of the coolest ‘of the moment’ fashion rental services for women in the know. It works as a peer-to-peer system, meaning everything is organised between renters and rentees. Stocking plenty of mid-range ‘cool girl’ brands like Rixo, Molly Goddard, The Vampire’s Wife and Ganni, this is the ultimate fashion-forward stop. It’s also seriously clever; there’s geo-tagging, ID verification, cycle couriers for Londoners, and a partnered eco-friendly dry-cleaners. If you want to get a feel for HURR, you can even stop by their in-store wardrobe rental pop up in Selfridges’ Contemporary Studio.

Average cost: Costing is worked out per item, but is usually around 20 per cent of the item’s retail cost. The minimal rental period is 7 days, and HURR takes a 15% commission.

Sign me up: hurrcollective.com

My Wardrobe HQ

How it works: MyWardrobe HQ is unique in that it is truly circular and allows customers to ‘try before they buy’. For example, if you rent an item and love it, you can pay the difference and keep it! Then, when you want to share it and earn some money, list it back on the platform. Some items have even been supplied by the likes of Arizona Muse and Poppy Delevingne, and you can expect to see brands such as Gucci and Vivienne Westwood, amongst many more.

Average cost: Prices range depending on the brand and item; for example, you can rent a Ganni dress for around £6 a day, but something like a Celine bag will set you back more (around £40 per day).

Sign me up: mywardrobehq.com

Cocoon

How it works: Cocoon has a niche, and that niche is designer bags. They stock some of the coolest and most well-known bag brands, such as Shrimps, Acne, Saint Laurent, and Prada. It’s another website that requires monthly membership, but that cost allows you access to a bag. For your monthly fee, you can choose a new season, classic or vintage bag, and swap for something new when you’re ready for a style update. Average cost: £99 per month for a membership or choose Flexi membership to access bags for one week at a time.

Average cost: £99 per month for a membership

Sign me up: cocoon.club

By Rotation

How it works: This is a truly community-based concept, which works on a peer-by-peer basis. By Rotation is an app, which you download to browse other individuals’ wardrobes in order to rent their clothing. Some of the coolest girls on Instagram are a part of this one, and the prices are really reasonable, too. Items can be exchanged in person or via royal mail; whatever is best suited to the buyer and seller. Expect to see brands such as Chanel, Rixo, and Dior.

Average cost: Rental prices are around 5 per cent of the item’s retail price, and the app charges 15 per cent commission. The app is free to download.

Sign me up: Download the By Rotation app. 

Endless Wardrobe

How it works: Find an item, choose from a 4, 10 or 16-day rental period and checkout. That’s it. Unlike other platforms, Endless Wardrobe will refund unworn items which means you’re free to add an extra size or item to your order if you can’t decide. Leave the tags on and they will refund you on return. You also won’t be charged for damage or stains, phew.

Average cost: Prices start from as little as £19 for four days and up to £69 for a De La Vali dress. Not bad at all!

Sign me up: endlesswardrobe.com

Rotaro

How it works: Rotaro is full of cult labels, from Jacquemus to House of Sunny. They offer multiple sizes from 6-16 and recently announced it has become Rixo’s official rental partner. It’s also a resale website in case you decide you want to keep hold of anything. To rent, simply find your item, select the rental start date, duration and size. If you’re worried about size or fit, you can add another item to the order and return them for a refund, as long as the ribbon is still attached to the items you didn’t wear.

Average cost: Pieces are available to rent via Rotaro for either 4, 8 or 12 days starting from £25.

Sign me up: rotaro.co.uk

Hirestreet

How it works: Renting clothes isn’t just for high-end, designer labels. Hirestreet features brands like ASOS, M&S, Nobody’s Child, French Connection and Oasis. So you can hire out the high street for less, which is great if you’re looking for an occasion-specific outfit. Once you’ve found something, select your size, rental period, delivery date and add to bag. You can also choose to add insurance to any of the items, which covers you against any accidental damages.

Average cost: The prices varies depending on brand and style. For example, you can hire the new M&S x Ghost collection from £14 for four days. There’s an ‘under £25’ option too, so there’s bound to be something for everyone.

Sign me up: hirestreetuk.com

For The Creators

How it works: Maternity clothes can seem expensive and wasteful, especially as you’re only wearing them for a (relatively) short period of time. So For The Creators has come to the rescue with a fashion rental service for maternity and postnatal clothing. It features brands such as H&M, Bump & Milk, Sezane and Whistles.

Average cost: Prices start from around £6 and can go up to £80 depending on styles.

Sign me up: forthecreators.co