From on trend to eco-friendly, your denim options have never been more diverse. Here are our faves.
If you’re not sure which jeans suit you best – a fitted style or a more relaxed cut – head to Arket. If, after a single wear, you decide they are not right for you, Arket will give you a full refund.
For eco-friendly denim that doesn’t compromise on style or price, check out Marks & Spencer’s Ozone jeans. Not only are they made from responsibly sourced cotton but they utilise technology that reduces chemical, water and energy usage.
The iconic label sees denim as a form of self-expression, which is why its flagship stores now offer a customisation service – with patches and embroidery – along with alterations and repairs.
A brand to know: think denim made from natural and recycled materials in fashion-forward styles. These frayed jeans rock with a linen shirt.
Double denim winner! Mango is a great place for interesting styles and details, plus its online fit guide is so spot-on that you will never be torn between sizes or need to return a pair again.
From office to off-duty, Whistles has your denim covered. These barrel-leg jeans nip in at the waist, add shape to the hips and – thanks to the alterations service (in standalone stores) – fit as though
they were made for me.
Easy-to-wear, colour-lasting and purse-friendly to boot – what’s not to love about F&F denim? This cropped pair are my top pick – the exposed zip gives them a sleek twist.
Whenever I’m asked about buying jeans, Weekday always gets a recommendation. While its skinny jeans are unbeatable, its classic cuts in a range of colours get a shout out, too.
Feature by Joanne Toolan