Hyaluronic acid is one of those skincare ingredients that sounds intimidating on paper, but as soon as you try it, you’ll wonder how you ever went without it.
Just ask fans of Beauty Pie’s Triple Hyaluronic Acid & Peptide Serum, which is so popular it has sold out multiple times, and racked up some truly staggering waiting lists in the process.
The formula blends three weights of intensively hydrating hyaluronic (don’t let the ‘acid’ put you off – this will soothe rather than sting), with smoothing, ‘gravity-defying’ peptides and pro-ceramides for a result that’s so impressive that the brand can’t keep up with the demand.
What’s more, the product is worth around £60, but thanks to Beauty Pie’s membership programme, which allows buyers access to a plethora of trade-price luxury products for a small monthly fee, subscribers can snap it up for just £15.42.
Beauty Pie is the brainchild of entrepreneur Marcia Kilgore, who also founded FitFlop and Soap & Glory, describes itself as ‘the first every buyers club for beauty addicts.’ Sign up from £5 per month, and you can shop high-end make-up, skincare, haircare and fragrance for a fraction of the cost.
The hyularonic serum is one of the best-reviewed items on the site, with almost every poster giving it five out of five stars. One dubbed it ‘truly miraculous’ while others say it’s a ‘holy grail’ and ‘absolutely saved’ their skin.
Another pointed out that it was particularly great for menopausal complexions, writing: ‘This is one of the best serums I have used. It spreads well and sinks into my skin quickly. I’m using this along with super daily moisturiser and my skin is looking good. A real achievement for a menopausal woman!!’
The only downside? If you want its plumping, nourishing benefits for yourself, you need to be quick – if its track record is anything to go by, it won’t be around for long.