Beauty Pie is the gift that keeps on giving. Subscription gets you access to amazing high-performance products at a seriously low discount, with the majority of products priced at £10 or less.
The brainchild of Marcia Kilgore, who also created Soap & Glory, everything from skincare to make-up to fragrance from the line consistently receives rave reviews. But every now and then there’s a formula that’s so popular it sells out regularly, leaving fans desperate for news of the next restock.
Enter Beauty Pie’s Jeju Daily AM/PM Moisture Superinfusion (try saying that five times quickly), part of an exclusive four-piece K-beauty inspired collection that has customers virtually queuing up for replenishment time and time again.
The balm is infused with trademark Jeju Volcanic Sand to balance oil and hyaluronic acid for a major hit of moisture. A typical retail price for the cream would be £70, but BP members can snap it up for just £8.87. Therein lies the genius of membership.
Due to its ongoing popularity, it’s been unavailable for some time, but in the midst of a major Christmas, it’s returned, to the delight of basically everyone.
‘It’s one of my five star pie-buys, I love using it and I love the way my skin feels in the morning,’ said one on Instagram when the news was announced, while another commented: ‘Was worried this would be too rich for my combination skin but I love it as a night cream. Also can we take a minute for the smell, it’s so good!!!!’
It’s a similar story on the Beauty Pie website, where AM/PM Moisture Superinfusion has more than 250 five-star reviews, from shoppers who cite it as particularly good for acne-prone or mature skin.
One even went as far as to call it the ‘best moisturiser in existence,’ saying that it made their skin ‘feel instantly better, looks brighter and calmer.’
Our advice? Fill your basket while you still can – just like the ‘miraculous’ £8 serum that flies out the door every time, we predict that the current batch won’t be around for long.