BEAUTY KNOWHOW: Va-va blooms: the best new floral fragrances

The new floral fragrances are more dramatic than demure. Here’s my pick of the punchiest.

Natasha Pszenicki

Floral scents? For spring? OK, maybe not so ground-breaking. But there’s a difference with these new launches: they’re punchy rather than pretty – so think musk blends with a dash of petal power, or citrus zing tinged with traditional romantic bloom.

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1. Elie Saab Girl of Now Forever

Elie Saab Girl of Now Forever (from £42 for 30ml eau de parfum, debenhams.com) is a light-hearted but confident citrus and raspberry offering with rose, orange blossom and patchouli.

2. Christian Dior Holy Peony

Christian Dior Holy Peony (from £200 for 125ml eau de parfum, dior.com), at the most luxury end of Dior spritzers, is a charming mix of red fruits and apricot rose.

3. Givenchy Live Irrésistible Rosy Crush

Givenchy Live Irrésistible Rosy Crush (from £51 for 30ml eau de parfum, debenhams.com) is the most unapologetically floral of the bunch – its rose notes commune with patchouli and pink pepper. 

4. Issey Miyake L’Eau D’Issey Pure Petale de Nectar

4. Issey Miyake L’Eau D’Issey Pure Petale de Nectar (from £38 for 30ml eau de toilette, boots.com) is a sweet and fruity pear fragrance with a floral bouquet and sandalwood hit.

5. Les Exclusifs de Chanel 1957

5. Les Exclusifs de Chanel 1957 (from £155 for 75ml eau de parfum, chanel.com) is one of our favourites. It’s a sophisticated blend of soft musks, orange blossom, vanilla and cedar.  

Feature by Edwina Ings-Chambers. Beauty assistant: Alice Robertson.