Diffusers may have been a slow burner when it comes to popularity but they are creeping up on their scented candle rivals, according to market research company Mintel. And new focus on their look – and the addition of tech – could be behind it. According to Space NK , the art-like Diptyque Hourglass diffuser (£125, spacenk.com) was a sellout when it launched.
Anya Hindmarch, known for bringing some whimsy to the handbag world, has also entered the arena. After applying her alternative approach to candles last year, she’s launched her first diffuser, aptly called This is Not a Pencil Pot (right, £99, anyahindmarch.com). The pots
come with amusing faces and instead of using reeds, the fragrance (choose from Chewing Gum, Lollipop or Pencil Shavings) is drawn up the ceramic ‘pencils’.
Another sellout, Neom Wellbeing Pod (£90, neomorganics.com) claims to help you sleep better, reduce stress and lift your mood. It diffuses essential oils within minutes but can be programmed to keep going for an hour and boasts an LED light. It is expected to be available again in November so check the website.
Recently launched, Rituals Perfume Genie (left, £99, rituals.com) can be controlled via an app so you can even fragrance a room before you get home with one of five fragrance cartridges (£35, rituals.com).
Alternatively, Culti – founded by Alessandro Agrati, the man who invented the first reed diffusers – has a new fragrance: fig-based Oficus (£105, Harrods), perfect if you want to stay classic.
A true saviour for damaged hair
The beauty biz is abuzz with the arrival of Virtue haircare from the States. It contains a patented form of the protein keratin, which had been developed to heal battlefield injuries. By chance, it was found to have incredible results with repairing damaged hair. Tests have shown Virtue’s Alpha Keratin 60ku products give a 67 per cent reduction in frizz, an increase in colour vibrancy of 138 per cent and an improvement in the thickness of each hair by 22 per cent. Diagnose your hair needs at virtuelabs.com then shop at cultbeauty.co.uk or at top colourist Nicola Clarke’s John Frieda salon. Prices from £12.
There’s a buzz about herbalism
The study or use of the medicinal properties of plants – herbalism – is in the beauty spotlight. This year has seen the launch of Anatome (anatome.co), with its supplements, therapeutic oils and nutritional potions created with a panel of herbalists, nutritionists and sports scientists. Then there was the opening of Cloud Twelve (cloudtwelve.co.uk), a family members’ club and wellbeing destination in London offering a herbalist treatment room and consultations by founder Jenya Emets. And we’re loving the House of Life skincare, an all-natural, organic, preservative free range founded by Debbrah Craven-Smith-Milnes working with a herbal doctor. The popular No 13 Intense Body Repair is £69 at houseoflifelondon.com.