Behold the continuing rise of the teen shopper. So much so that Mintel recently announced that they have been given an acronym: AVID (Approaching Adulthood, Video Driven, Influencer Aware and Digital Natives). They’re spending, too: 80 per cent of UK consumers aged 16 to 20 have bought beauty products in the past year; 64 per cent of them are excited by those that are ‘fun to use’.
No wonder Rituals sat down with a round table of teenagers to discover what would appeal to them. The result: The Ritual of Holi collection, which includes Holi Crackle Crackling Body Mousse (like popping candy for the body) and Flower Shower Foam, which has a floral stencil on the nozzle so it oozes out in the shape of a 3D flower (both £7.50, rituals.com). I’m far off teenagedom and I still love this – fun for all the family.
Meanwhile, former beauty director Charlotte-Anne Fidler has launched Spots and Stripes, a largely natural skin and haircare range aimed at tweens (no doubt they’ll have their own acronym soon) and young teens. Charlotte has always been careful about the products she used on her children, even going out of her way to buy Earth Friendly Baby at Peter Jones when they were younger. But as they outgrew that, she struggled to find an alternative – so she made it herself.
The boys’ range, Stripes, reminds you of how little boys should smell (like grass and clean T-shirts), and the girls’, Spots, is a mix of vanilla and coconut. The range includes Skin Goals Gentle Cleansing Lotion (£13), Clean Team Shampoo & Body Wash For Boys (£13) and Wax Wonder Re-Styleable Pomade For Boys (£17, all available from spots-and-stripes.com). The packaging is recyclable and she plans to extend the range.
Need a really good night’s sleep?
The key is to get away from any screens at least two hours before bed (easier said, I know). But scents can help you to relax and there’s many a sleep-well pillow spray on the market. Now The White Company has entered the ‘wind-down’ arena with its new Sleep Collection that blends lavender, camomile and clary sage. Try the Sleep Diffuser (£35), Bath Soak (£25) or Sleep Nourishing Body Cream (£30). All available from thewhitecompany.com.
This Works is championing the restorative power of the nap. A daytime nap in a sleep pod has long been a part of the Silicon Valley work routine, helping to improve mood and alertness at work. Its Sleep Power Nap Spray (from £12, thisworks.com) uses the most concentrated version yet of its much-loved deep sleep fragrance (the usual suspects of lavender and camomile with vetiver) to help you to nod off for a quick sleep reboot.
WIN A DREAMY TREAT
This Works is offering YOU readers the chance to win one of 300 Sleep Power Nap Spray Duos (2 x 10ml). To enter and for more details, visit thisworks.com/you-magazine. You can also get 20 per cent off products at thisworks.com until 30 September when you use the code YOU55.
Feature by Edwina Ings-Chambers