Backlash causes Instagram to reverse it’s TikTok-inspired redesign

If you’ve been on Instagram in the last couple weeks, you may well have noticed a discernible shift towards videos (including those from accounts you don’t follow) over still pictures posted by your own friends and family.


That’s because of that cursed thing known as the algorithm, which Instagram recently toyed with. As it was the original photo-sharing app, Instagram has come under fire from users for seemingly trying to be more and more like rival app TikTok, the main draw of which is video sharing.

Instagram’s most recent redesign was the tipping point for many users, as people found that their feed was suddenly prioritising even more video content than usual and also a newly introduced ‘recommendations’ feature that pushes content from accounts you don’t follow onto your feed.

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Now, after a backlash of complaints from users including Kim Kardashian and Kylie Jenner (who, let’s face it, probably had the most sway over the Instagram bigwigs), head of Instagram Adam Mosseri has announced they will be phasing out the redesign over the next few weeks.

Kylie Jenner, one of the most high profile critics of the redesign, called out Instagram just earlier this week with an Instagram story that called on the app to ‘make Instagram Instagram again.’

‘Stop trying to be TikTok, I just want to see cute photos of my friends,’ she added. ‘Sincerely, everyone’.

After Kylie Jenner caused Snapchat to tumble off the stock market in 2018 with one casual tweet asking ‘does anyone else not open Snapchat any more?’ Instagram must have been quaking in their boots after the celebrity weighed in on their changes to the app on Monday (25 July).


Speaking to the tech website Platformer, Adam Mosseri said: ‘I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough. But we definitely need to take a big step back and regroup.’

He also confirmed that the number of ‘recommendation’ posts that appear on users’ feeds would be temporarily reduced, although not by how much.