This simple backpack just racked up a waiting list of 9,000 people

We always hear about waiting lists; be it a long awaited beauty product or a gorgeous pair of shoes, there’s nothing like the ‘limited edition’ status of a product to get us signing up. But the latest product to achieve a waiting list in the thousands is a little unexpected.

A backpack by beloved luggage brand Away garnered enough attention to warrant a waiting list, and an impressive 9,000 people apparently joined. So what’s so special about it?

Away Backpack

Well, it sounds as though it is pretty much the perfect travel companion. It has a special waterproof pocket for your laptop, is super roomy for all your essentials (with three main zippered compartments), and can be thrown over your suitcase if your back gets sore from carrying it. It also features an external water bottle pocket that easily zips flat to keep the bag’s smooth shape.

Fans are also praising its minimalist, stylish design. Available in black, navy and asphalt, it has clean cut lines and a distinct Scandi feel.


Surely there must be a catch? Well, the price isn’t exactly budget-friendly. At £195, it won’t break the bank too much, but it does seem rather costly for a backpack.

The backpack in question was first launched in the summer of 2018, but sold out pretty instantly, which is why a waiting list for this current drop was necessary.

Away backpack

The Backpack, £195, Away

Reviews on the website confirm the bag’s status as the ultimate travel pack, with one writing: ‘I have searched and searched — tried many bags but none have been “just right” – The Away Backpack is professional, easy to use and fits every need from overseas travel to day-to-day work.’

Fans of Away reportedly include a number of celebrities, including Karlie Kloss, Liam Payne and Emily Ratajowski.

The backpack seems to be available to buy online now, but with 9000 already in line, it’s advisable to get ordering pronto.