One of these £12 Avon foundation compacts sells every 30 seconds

What’s your favourite foundation? Perhaps you’re a devotee of Estee Lauder’s Double Wear, often touted as the most popular high-end foundation in the country. It could be that you love the vast shade range of Urban Decay, or the subtle glow of No7’s foundation drops.

Or maybe, just maybe, you’ve discovered the purse-friendly secret that thousands of women across the country swear by – to the point where one unit sells every thirty seconds around the UK.

Alamy Stock Photo

The gem in question? Avon’s True Colour Mattifying Cream-To-Powder Foundation Compact, which has won hundreds of positive reviews from endless shoppers who praise its endless ability to conceal, smooth and brighten their complexions.

True Colour comes in a handy compact for on-the-go touch-ups, and is actually two-in-one foundation fix – it’s a creamy formulation that sets like powder when applied to the skin. With breathable medium to full coverage for all skin types and 20 shades to choose from, it’s also more inclusive than many other lines – and at £12, it’s fair to say it’s something of a cult beauty bargain.

‘I love this product! It gives quick and easy coverage which lasts well and looks natural,’ wrote one fan of the base. ‘You might need a bit of extra powder if you have particularly oily patches on your skin but a very light touch does it. I use this every day for work and it’s great!’

‘I tried this recently and now I won’t use anything else,’ another agreed. ‘Super quick and easy to apply, the finish is perfect and it lasts all day, the best I have ever used, highly recommended!’


Avon foundation compacts
True Colour Cream-To-Powder Foundation Compact, £12, Avon

A third posted: ‘This is a great product, comparable with many top brands. Good coverage but with a natural look. Many shades to suit all complexions.’ In fact, almost all commenters on the Avon website give the product five stars, with fans calling it ‘small but mighty’, and ‘a desert island staple’.

Adding it it to your to-try list is a no-brainer, and fortunately, it couldn’t be simpler – it’s stocked at and there’s free delivery when you spend £20 or more. Now you just need to decide whether to double up and get two, or add a few more of Avon’s affordable solutions to your cart!