This £10 eye cream appears to banish under-eye bags in just one second

Do you ever wake up, look in the mirror and wonder why your eyes look so tired and puffy? You’re certainly not alone.

Under-eye bags affect many people and it can happen to anyone whether they’ve had a good night’s sleep or not. In fact, contrary to popular opinion, under-eye bags don’t just appear when you’re under slept. It’s actually a natural outcome of aging and an unhealthy lifestyle for example, it’s more likely you’ll suffer from them if you’re a smoker, dehydrated or even eating too much salt.

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Infuriatingly, they’re undeniably tough to tackle and can be really stubborn – but now there’s a new miracle cream that says it will dramatically reduce the appearance of your eyebags, if not completely, in just one second.

Yes, you read that right.

Selling one every minute on the day it launched, Avon’s ANEW Instant Eye Smoother, which is currently retailing for £10, has been a huge hit with beauty fans since hitting shelves last month. Why? Because they can’t get enough of its ‘instant’ effects.


The difference before the cream is applied (left) and one second after (right).

Containing potassium silicate, a formula compound which essentially adds an invisible 1mm barrier to help smooth the skin by creating a tightening and smoothing effect, the cream works to diminish not only under-eye bags but crows feet too and the before and after photos are seriously impressive. The people featured (both men and women) appear to instantly have less puffiness, less deep lines and less discolouration, all within one second.

Of course, beauty buyers have taken to social media to express their delight with the product.


ANEW Instant Eye Smoother, £10, Avon

One said: ‘This product gives you instant looking eyes within seconds of applying it it’s absolutely amazing!!’

Another wrote: ‘I have only tried a sample of this product and it literally did what it said it would do. My eyes felt tighter after a minute, I really feel like it is effective.’

We don’t know about you, but we’re clicking ‘add to basket’ right now.