One of these new £12 anti-ageing serums sells every 60 seconds

Those of us into skincare and beauty are always on the lookout for that next big thing, and hyaluronic acid is an ingredient that seems here to stay. So it comes as no surprise that Avon’s brand new Anew Clinical Anti-Wrinkle Plumping Concentrate, which is pumped full of the stuff, is selling like hotcakes.

Avon’s £15 hyaluronic formula has become so popular it is currently selling at the rate of one per minute, and if the reviews are anything to go by, it sounds as though it will continue to go from strength to strength.

Avon Hyaluronic Acid Serum

Anew Clinical Anti-Wrinkle Plumping Concentrate, £12, Avon

‘I’m ten days into using it and have noticed the wrinkles above my nose have nearly gone. The fine lines around my eyes are lessening too. My skin feels plumped up and smoother overall,’ one reviewer wrote, while another commented that it is ‘silky, smooth and really works.’

The product has also been praised for its fuss-free nature, as it is quick and easy to apply, but offers maximum results. ‘As some one who is very busy I don’t want my skincare to spend ages on my skincare routine. This product is amazing, quick to use and viable effects on my wrinkles after a few days, a must have,’ one user wrote.

At 1.5 per cent, the product contains the brand’s highest concentration of hyaluronic acid yet, and features three molecule sizes for deeper penetration into the depths of skin.

Hyaluronic acid is a wonder ingredient that holds on to 1000x its own weight in water, making it a brilliant hydrator. Its ability to keep skin looking and feeling hydrated contributes to a plumped, fresh, youthful appearance, meaning it’s a top choice for anti-ageing formulas.

Perhaps the best thing about Avon’s serum is the price; at £15, it is completely budget-friendly to all. What’s more, it is currently discounted at £12 on the brand’s website, making it even more tempting to pick up!