This new tool on ASOS will let you preview clothing on different size models

Online shopping is one of the greatest parts of 21st century life. Buying clothing (and all of life’s other essentials) has never been easier, quicker, or, realistically,  more dangerous for our bank balances. But there’s undeniably still a drawback to shopping online when compared to shopping IRL, where you can fully comprehend the fit and shape of your chosen garment.

However, as technology is continuously evolving, the solutions for more realistic online shopping are becoming smarter than ever. Case in point: ASOS’ new trial of ‘See My Fit,’ an Augmented Reality (AR) tool developed in partnership with Israeli AR company Zeekit.

ASOS see my fit
ASOS

The tool allows shoppers to view their chosen garment on a variety of different models in order to see how it fits and suits different shapes and skin tones. The models are sized 4 to 18, and there are 16 models in total. There are an impressive 800 dresses currently involved in the trial.

So, how exactly does it work? Well, the See My Fit tool cleverly maps each product onto the customer’s chosen model by considering the size, cut and fit of the chosen item. The images are therefore as close to life as possible.

ASOS see my fit
ASOS

Tim Carey, Senior Content Manager at ASOS Studios, explained: ‘With this trial of See My Fit, we’re using the latest in AR technology to put the power in our customers’ hands, so they can choose to view a dress on the model that they most identify with, in a way that wouldn’t be possible using traditional model-shooting techniques.’

Yael Vizel, CEO at Zeekit, added: ‘Together with ASOS, we have a shared mission to make online fashion as personalised and easy-to-use as possible for customers. With our patented, artificial intelligence-based AR technology powering See My Fit, we can connect the dots between what you see when shopping and what you receive at home, giving customers more confidence in purchasing the products they love.’

You can try out the technology at ASOS.com now.