ASOS is selling dupe of Holly Willougby’s Dancing on Ice dress for less than £100

We all know Holly Willoughby and her stylist Angie Smith are a dynamic duo when it comes to choosing outfits for This Morning. But the pair just proved that they’re equally savvy when it comes to showstopping evening gowns for a special Christmas episode of Dancing On Ice.

For the filming of the episode earlier this week, Holly wore not one but two elegant floor-length dresses: a black embellished Peter Langer ballgown, and a draped pink corseted style with fabulously over-the-top puff sleeves from designer Iris Serban.

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Both looks won the presenter endless compliments from fans, who dubbed the selections ‘gorgeous’, ‘stunning’ and even ‘breathtaking’.

But the most popular appeared to be Holly’s pretty-in-pink ensemble, which stars including Emma Bunton, Hayley Hasselhoff and Kate Thornton all paid tribute to in the comments of her Instagram post. One fan even said Holly reminded them of Marilyn Monroe in the piece – praise of the highest order indeed.

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If you’ve got a party to attend this year where you really want to make a statement, you might be considering copying Holly’s purchase, but as you might have already guessed, her original dress doesn’t come cheap.

Similar garments on the Iris Serban website retail for upwards of €1,000, which is pretty steep for something you’ll only wear on very special occasions.

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There is, however, a more purse-friendly alternative, courtesy of online retailer ASOS.

While the True Decadence midi dress isn’t quite as extravagant as Holly’s flowing number, it does boast the same petal pink hue, oversized off-the-shoulder sleeves and sweetheart neckline, and is much more affordable at just under £100.

True Decadence off shoulder midi dress with statement organza sleeve in dusky pink, £98, ASOS

In fact, we’d argue that the ASOS version is probably a little more wearable for those of us who don’t have a national TV show to present – and in a stroke of festive good fortune, it’s still in stock in sizes 6-16.

So, whether it’s a Christmas celebration, New Year bash, or a big birthday where you really want to dress to impress, Willoughby style on a budget is a possibility. Just make sure you place your order before the rest of Holly’s followers snap it up.