While shopping online can be convenient for a number of reasons, the carbon footprint amounted by each individual item ordered can be high, especially when some items end up being returned.
So, in an attempt to make online shopping that bit more ethical, ASOS has teamed up with DPD to offer a free doorstep collection service of your unwanted clothing.
Having already switched to non-paper returns last year, Patrik Silén, Chief Strategy Officer at ASOS, says this move is another step towards giving consumers more of what they want, which is ‘to shop with us more responsibly’.
The new scheme, dubbed ReLove, encourages a circular economy within the online retail sector that will also result in an increase of charity donations, as well as more space in your wardrobe – according to a 2018 study, as much as 73 per cent of UK wardrobes is going unworn.
With that in mind, every time you order from ASOS, you can surely find a few unloved items lurking in the depths of your wardrobe to give back to your DPD delivery person.
How it works is simple: the next time you’re expecting an ASOS parcel to be delivered by DPD, head to the YourDPD app and check the option that say’s you’ll be donating clothes at the same time. Then, items can simply be handed over (like a swapsie) or collected from a nominated safe space such as the doorstep if you’re not going to be in.
Donated items will be distributed to charities including Scope, Marie Curie, British Heart Foundation, British Red Cross or The Children’s Society or failing that will be recycled (if unsuitable for resale, for example).
Olly Craughan of DPD said: ‘We are continuing to invest in the decarbonisation of our fleet, but the challenge is about much more than just buying electric vehicles. We want to go a lot further. It is about pushing ourselves to look at every aspect of our operation to find the green alternative and the smarter way of doing things.
‘ReLove is another way for us to help cut carbon emissions, reduce waste and raise money for charities at the same time. We’re already delivering to these addresses, so it means one less trip and less miles travelled overall.’