The first ‘it dress’ of 2020 has arrived – and it’s under £50

2019 saw a never-ending stream of excellent high street ‘it’ pieces that gained monumental levels of attention, and usually sold out within days. There was the H&M checked shacket, Zara’s Katie Holmes’-inspired ‘bradigan,’ and the gorgeous black and red floral wrap dress from Marks & Spencer.

And this year’s high street hits are already off to a flying start, with an affordable dress that’s already going viral for all the right reasons. The ASOS DESIGN button-through high shine vinyl midi dress is quickly selling out, and has been spotted all over Instagram recently. Influencer Ada Oguntodu, for example, rocked the style alongside a cute hairband and covetable tan accessories.

ASOS vinyl dress

The dress in question is made from ‘super-smooth vinyl’ that has a ‘glossy, rubberised feel,’ according to the brand. Fear not though; you can still pop it in the washing machine despite its unique fabric.

It has a pointed collar, tie waist, buttoned front, and just-below-the-knee length, and comes in a gorgeously sophisticated brown hue. It’s essentially a classic shirt dress with a shiny on-trend twist, which is why shoppers are going so wild for it.

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Human croissant 🥐

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There is an endless list of ways you could style this particular dress, including with thick tights and knee high boots for when things get really cold, or alongside some heeled open toe sandals for special events. Thanks to the flattering shape and pulled-in waist, the dress is also sure to suit all shapes and sizes.

ASOS vinyl dress

ASOS DESIGN Button Through High Shine Vinyl Midi Dress, £48, ASOS

The style is an impressive £48, making it a great deal cheaper than other similar designs which mid-end brands like Kitri have released over the years. It’s also stocked in 4-18, but so far, it has already sold out in every size apart from size 8, size 10, and size 12.

If one of those is your size, we recommend getting in there quick, as the remaining few certainly won’t be sticking round for much longer.