Finding your perfect pair of jeans can feel like a nightmare; from the cut to the colour, it’s a real journey to finding ‘the one.’ High street sizing can also be a real minefield and often fails to take into consideration that we as women are all different shapes, sizes and heights. The ‘one size fits all’ approach doesn’t work. Luckily there’s a new brand in town that hopes to find you a pair that will fit like a dream.