Finding your perfect pair of jeans can feel like a nightmare; from the cut to the colour, it’s a real journey to finding ‘the one.’ High street sizing can also be a real minefield and often fails to take into consideration that we as women are all different shapes, sizes and heights. The ‘one size fits all’ approach doesn’t work. Luckily there’s a new brand in town that hopes to find you a pair that will fit like a dream.
Responsible Stockholm label ASKET has launched its womenswear collection after six years of retailing as a men’s brand – and their pieces are absolute wardrobe staples. The brand’s approach to fashion is a slow and steady one; they perfect one garment at a time, focusing on quality and fit. In essence, they are the anti-fast fashion of today.
So you can trust that their sole pair of jeans will go the distance and be worth investing in, particularly when you take into consideration the huge range of sizes. In fact, there are a staggering 54 sizing options in the Standard Jeans. They come in fits for straighter and curvier figures, along with a range of waist and length dimensions.
The ASKET jeans in question are described as ‘just right’ in their fit; they’re not a skinny or boyfriend style, nor are they flared or bootcut. They have a ‘timeless, ever-so-slightly tapered silhouette,’ and are cut from a 13oz Italian denim made of 98.5 per cent organic cotton and 1.5 per cent naturally degradable elastane for a good amount of stretch.
At £115, the jeans certainly aren’t cheap, but they are designed to last and the quality really speaks for itself. If you need to order several sizes to find your perfect fit, ASKET offers free returns.